IT10.4
Titanlux
IT10.4 in the light of your own room
Take a photo of the room. Muro puts this color on the walls in the light the room actually has.
Try IT10.4 on your wallAlso on iPhone and iPadiPhone, iPad and browser · a screen cannot replace a sample on the wall
How IT10.4 behaves on a wall
Our estimate, worked out from the hex colour, puts the light reflectance value of this Titanlux shade at about 71.6; Titanlux's own figure may differ. At an estimated LRV of 71.6 this is near the top of the scale, in off-white territory. It bounces light around a room, and it also shows every undertone in the surfaces near it — flooring and daylight will pull it warmer or cooler than the chip suggests. For trim that reads as a clear edge rather than a smudge, aim about 30 LRV points away — roughly LRV 42 and below. Its red channel runs ahead of its blue, so it reads warm and will sit comfortably next to timber, brass and terracotta. Order by the code, not the name, and put a test patch on the wall before you commit — a screen cannot show you how this shade behaves in your own light.
IT10.4 equivalents in other paint brands
The closest color to Titanlux IT10.4 from each brand we carry, measured with CIEDE2000 on the manufacturers' published color values. Below 1 the difference is practically invisible; below 2 you'd only notice it with the chips side by side. Screens and printed chips aren't paint, so compare real samples before you buy. In the Muro app you can put two of them on a photo of your own wall and look at them in your light.