M301
Tikkurila
Try M301 on your wall
Take a photo of the room. Muro puts this color on the walls in the light the room actually has.
Download on App StoreOpen in browseriPhone, iPad and browser · a screen cannot replace a sample on the wall
How M301 behaves on a wall
Tikkurila publishes a light reflectance value of 78.3 for this shade. At LRV 78.3 this is near the top of the scale, in off-white territory. It bounces light around a room, and it also shows every undertone in the surfaces near it — flooring and daylight will pull it warmer or cooler than the chip suggests. For trim that reads as a clear edge rather than a smudge, aim about 30 LRV points away — roughly LRV 48 and below. With 203 points between its strongest and weakest channel it holds a readable yellow cast, so it will not flatten into a neutral once it is on four walls. Order by the code, not the name, and put a test patch on the wall before you commit — a screen cannot show you how this shade behaves in your own light.
M301 equivalents in other paint brands
The closest color to Tikkurila M301 from each brand we carry, measured with CIEDE2000 on the manufacturers' published color values. Below 1 the difference is practically invisible; below 2 you'd only notice it with the chips side by side. Screens and printed chips aren't paint, so compare real samples before you buy. In the Muro app you can put two of them on a photo of your own wall and look at them in your light.