W7.11.70
Dulux
Try 1385061 on your wall
Take a photo of the room. Muro puts this color on the walls in the light the room actually has.
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How W7.11.70 behaves on a wall
Dulux publishes a light reflectance value of 74.1 for this shade. At LRV 74.1 this is near the top of the scale, in off-white territory. It bounces light around a room, and it also shows every undertone in the surfaces near it — flooring and daylight will pull it warmer or cooler than the chip suggests. For trim that reads as a clear edge rather than a smudge, aim about 30 LRV points away — roughly LRV 44 and below. With 31 points between its strongest and weakest channel it holds a readable purple cast, so it will not flatten into a neutral once it is on four walls. Order by the code, not the name, and put a test patch on the wall before you commit — a screen cannot show you how this shade behaves in your own light.
W7.11.70 equivalents in other paint brands
The closest color to Dulux W7.11.70 from each brand we carry, measured with CIEDE2000 on the manufacturers' published color values. Below 1 the difference is practically invisible; below 2 you'd only notice it with the chips side by side. Screens and printed chips aren't paint, so compare real samples before you buy. In the Muro app you can put two of them on a photo of your own wall and look at them in your light.