Americana

Benjamin Moore

Color Code:770
Hex Code:#007594
RGB:0, 117, 148
LRV (Light Reflectance Value):approx. 14.9
Category:blue
The room photo open in the Muro app

Americana in the light of your own room

Take a photo of the room. Muro puts this color on the walls in the light the room actually has.

Try Americana on your wallAlso on iPhone and iPadiPhone, iPad and browser · a screen cannot replace a sample on the wall
QR code to the Muro listing on the App Store
Scan with your iPhone cameraThe App Store opens. iPhone and iPad.

How Americana behaves on a wall

Our estimate, worked out from the hex colour, puts the light reflectance value of this Benjamin Moore shade at about 14.9; Benjamin Moore's own figure may differ. At an estimated LRV of 14.9 this is a dark shade. It absorbs far more light than it gives back, which reads as depth in a bright room and as gloom in a north-facing one. Expect to prime if you are covering something much lighter. For trim that reads as a clear edge rather than a smudge, aim about 30 LRV points away — roughly LRV 45 and up. With 148 points between its strongest and weakest channel it holds a readable blue cast, so it will not flatten into a neutral once it is on four walls. Order by the code, not the name, and put a test patch on the wall before you commit — a screen cannot show you how this shade behaves in your own light.

Americana equivalents in other paint brands

The closest color to Benjamin Moore Americana from each brand we carry, measured with CIEDE2000 on the manufacturers' published color values. Below 1 the difference is practically invisible; below 2 you'd only notice it with the chips side by side. Screens and printed chips aren't paint, so compare real samples before you buy. In the Muro app you can put two of them on a photo of your own wall and look at them in your light.

BrandClosest colorΔE 2000
BrilluxScala 69.15.240.8 Practically identical
DuluxR8.40.39 13848121.0 Practically identical
TikkurilaL3631.4 Very close
Dunn-EdwardsRare Turquoise DEA1331.9 Very close
StoStoColor 369002.1 Close
TitanluxTP-4842.3 Close
TollensBleu de Juzcar CRF098-22.6 Close
BehrStriking P480-73.1 Close
ValsparPacific Pleasure 5009-103.3 Close
PPG PaintsBimini Blue 1235-73.7 Similar
CaparolHistolith Kobaltblau 03.7 Similar

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