Pure Brilliant White
Crown Paints

Try OPT1 on your wall
Take a photo of the room. Muro puts this color on the walls in the light the room actually has.
Download on App StoreiPhone and iPad · a screen cannot replace a sample on the wall
How Pure Brilliant White behaves on a wall
Crown Paints publishes a light reflectance value of 94.0 for this shade. At LRV 94.0 this is near the top of the scale, in off-white territory. It bounces light around a room, and it also shows every undertone in the surfaces near it — flooring and daylight will pull it warmer or cooler than the chip suggests. For trim that reads as a clear edge rather than a smudge, aim about 30 LRV points away — roughly LRV 64 and below. Its red and blue channels are within a few points of each other, so it has no undertone worth naming — it takes its cast from whatever it sits beside. Order by the code, not the name, and put a test patch on the wall before you commit — a screen cannot show you how this shade behaves in your own light.