Neenah Birch

How Neenah Birch behaves on a wall

Neenah Paper publishes a light reflectance value of 96.4 for this shade. At LRV 96.4 this is near the top of the scale, in off-white territory. It bounces light around a room, and it also shows every undertone in the surfaces near it — flooring and daylight will pull it warmer or cooler than the chip suggests. For trim that reads as a clear edge rather than a smudge, aim about 30 LRV points away — roughly LRV 66 and below. Its red and blue channels are within a few points of each other, so it has no undertone worth naming — it takes its cast from whatever it sits beside. Order by the code, not the name, and put a test patch on the wall before you commit — a screen cannot show you how this shade behaves in your own light.